Friday, 24 July 2015

Production news! The Jezebel Dress

The Jezebel Dress - so named because it's complete indulgence. 

And because 
this stunning dress has caused a bit of a stir, I decided that a little post about it might be interesting ;-)I always had it in my mind that i wanted to add more 'high end' and perhaps 'indulgent' designs into the collection. We all love something that little bit special and because we make here in the UK, i sometimes allow myself to pursue a few of my fantasies (of the dress kind i assure you of course!)

The lace fabric I found inspired me to design this. It comes in several great colours but i love it most in the canary yellow.

There are 5 metres of lace in each dress - this is because there is so much wastage. We use the scalloped edge of the fabric across the back, the front, the hem and the sleeves.

But i think it's worth it and im sure we will be able to use the odds and ends for other garments in the future.

We showcased this dress for the first time at York Vintage Fair at the end of April and we were pretty surprised that it got such a reaction. Many ladies thought it was an original as our model Ellie strutted her stuff throughout the day. In fact, i was pretty relieved to get the sample back off her ;-)

Ellie in the Jezebel at York Vintage Fair

So - we are frantically working on this dress because we are getting lots of requests for it. Currently we are grading it into the sizes and getting it ready for production. We have redone the under bodice to include some boning for structure and even more fullness to the skirt.

So - herewith the Jezebel dress...ready to order in canary: 

I expect we will do the dress in blue, black and natural in the future as well.

In blue!

C'est fini - for now xx

Monday, 13 July 2015

Spring Photoshoot

So we did a shoot last week for high summer and autumn but this post is about our previous photo-shoot back in Feb because we need to catch up on our posts (eek)

Usual suspects included Clare from HoF to style and Bethany Jane Davies from The Vintage Beauty Parlour in Manchester who we often have for our shoots. We at Foxy have worked with Bethany for several years and she is a good friend and has recently been nominated in the National Vintage Awards - good luck Bethany.

New faces for us are Tanya, our model, and Chris Lord photographer.

Tanya is a professional model and part-time student. She was just what we were looking for - strawberry blonde and freckly. But even better - she is a quirky, free spirit who isn't afraid of anything new! Not a diva in sight ;-)

We wanted a studio shoot that was beautiful and vintage inspired - but not pin up. Chris is an inspirational photographer who brought many new ideas to the shoot including a rotating set which ties our collection together whilst not detracting from the garments.

Creating the set
It was a lot of fun (although messy too) getting it ready.

There's a lot of yellow in this SS15 collection - I think this could be because I have been frustrated by the lack of sunshine (certainly in Yorkshire) and wanted to add some extra brightness in the stock room.

But there is plenty of variety in print and texture in this collection and we are pleased to see the entrance of some styles that are influenced by the 20s - something that I personally, am very excited about. I especially love the late 20s/early 30s when staggered & asymmetric hemlines started coming through and the waistline started to move up to its natural position.

the hem of our new 20s inspired 'Sheba' dress

Anyway - thanks again to Chris, Bethany and the gorgeous Tanya for helping us create this great collection of images.

Friday, 10 July 2015

A New Direction

So this post is about our recent rebrand and why it marks a new move for us.

Customers will have noticed our subtle rebrand at the beginning of the year.

We wanted to keep the 'Foxy' element of our name but we felt we had grown out of the play on words that marked our initial brand. 

We are different because we make everything in the UK, in a dedicated factory. And here we can create a number of new products throughout the year and are not restricted by seasonal collections that are mass produced in the far east. 

It also means that we can produce short runs of 25 or less easily. Our customers tell us that these limited edition garments are possibly the next best thing to original vintage because they yearn for something different...

This prompted us to look at what we could do to use this better - more detail, more limited editions, better quality and more higher end garments that are made to order. 

With all the above in mind together with the fact that we are/were all fans of national treasure TV series ' The House of Elliot' - The House of Foxy felt like a natural progression for us ;-)

We hope you like it too!